RainCatcher — Bottled Rain — H2o4every1

RainCatcher — The name on the bottle tells the story of what our work is: to bring clean drinking water to everyone. Knowledge has value. We aim to capitalize on something we know to be a ‘Fact of Nature’: More than enough rain falls to earth each year to satisfy the drinking water needs of everyone.

We hear a lot about the “Global Water Shortage”, but the Fact-of-Nature is this: There isn’t a shortage of water given, just a shortage of water received. This can be remedied simply by putting a bucket under a rain storm – millions of buckets, actually, all around the world.

If every school house across Africa, India, China, South America, etc were outfitted with RainCatchers (gutters, tanks & filters), children around the world would have their own source of pure drinking water.

Our goal is to bring RainCatcher systems to every corner of the globe. Here’s how we fund it:

Bottle rainwater everywhere and sell it to those who can afford it. This creates a revenue stream that will bring safe drinking water to those who can’t afford it. Every time someone enjoys a bottle of RainCatcher Bottled Rain they are also buying a drink for someone else. The simple act of sharing will solve the ‘World Water Shortage’.

The following proposal outlines how we do this.

RainCatcher

People in the United States drink over 8 billion gallons of bottled water each year, an amount equal to a few day’s rainfall on the side of one mountain in Hawaii.

PRESENT SYSTEM :

The current practice for servicing the $100 billion annual demand for bottled water is an environmental and economic dinosaur. Centralized bottling plants ship product over thousands of miles, across oceans and between continents. Costing more than the water itself, existing packaging and distribution technologies can, to a large extent be re-invented, replaced with something better.

PROPOSED INOVATION : RainCatcher

Catch rainwater directly from the sky with mini-rainwater collection plants along the West coast of the U.S. and throughout the islands of Hawaii, South Pacific and Indonesia. Instead of shipping drinking water from one part of the world to another, we collect, bottle and distribute drinking water within the same region it will be consumed.

BUSINESS CONCEPT :

The resource and the demand exist side by side, but have yet to be connected commercially in such an efficient, responsible and profitable way. The plan is to build the first prototype along California’s coastline, to be followed by plants all the way up to British Columbia. Next will be plants on the rainy side of each Hawaiian Island, then Tahiti and throughout the South Pacific and Indonesia. Each area will bottle and sell local rainwater using the same RainCatcher label.

MARKETING :

Global sales of bottled water = $100 billion a year.

Selling local ingenuity and products, while creating an international brand.

Promoting a new experience.

Introducing conscious consumerism.

What we are selling is water from heaven. Some ancient traditions consider rainwater to be an elixir. When people first see rainwater on the shelf next to all the others, curiosity alone will move them to try it. Novelty will launch initial sales. Then the unique taste and properties of RainCatcher, along with the environmental choice, will generate product loyalty and repeat business.

Cities are bottling and selling the same groundwater they have been pumping through pipes all these years. Coke and Pepsi realized they could generate a new revenue stream by bottling and selling the same water they’ve been adding caramel coloring to for decades. Yet all of the hundreds of brands of drinking water are essentially the same, coming from under the earth.

RainCatcher is the only one that comes directly from the sky. We are introducing an entirely new product and process, something unexpected and unprecedented.

The marketing possibilities are wide open, as you can imagine. The first company to provide rainwater on a commercial scale will have an immediate, unlimited audience.

The Product Will Sell Itself

TECHNOLOGY :

Combining existing and new, low tech, high efficiency rainwater collection technologies.

Fortunately we do not have to reinvent the wheel. Although the technology for catching and bottling rainwater already exists, no one has yet imagined and initiated this application.

Facilities will be located in areas where rainfall is plentiful and clean. Collection, bottling and distribution plants along the northwest coast will provide drinking water for the western states. The same will be duplicated for Hawaii and Tahiti. Indonesia has thousands of islands where rainwater can be bottled for China.

What the micro-brewery trend has done in the beer business, we are doing in the bottled water industry: Provide a locally generated product that is superior in terms of taste, quality and environmental impact. Instead of shipping all over the world between manufacturer and consumer, the idea is to meet local demand with local resources and ingenuity. Rainwater is a global resource that will be collected, bottled, distributed, marketed and consumed all in the same geographic region. The name RainCatcher will become synonymous with rainwater, the identical product appearing everywhere in the world without the costs and complications typically involved with international shipping, tariffs, etc.

Extensive research and applications of rainwater collection have been ongoing for decades. Our role is to introduce this information and technology commercially.

Overabundance

There is no number big enough to begin to quantify how much fresh rainwater is given to us each year. On just one mountain on the big island of Hawaii an average of 2 billion gallons of rainwater falls each day. That’s 700 billion gallons a year. This, and much more, happens all over the planet. It is an unlimited, untapped resource.

What is an overabundance called? A flood. Alongside the weekly stories about the global water shortage are images of too much water, of floods everywhere. The opportunity for RainCatcher is to become the pioneer and global leader in tapping this resource and making it available to everyone.

RainCatcher Africa — Humanitarian Fast Track

Set up rainwater collection and bottling plants all over Africa, providing both water and jobs. This can be done fast by using giant plastic tarps on hillsides to collect and channel millions of gallons of rainwater into storage tanks and bottles. Profits from the sale of bottled water go to setting up RainCatchers on every school in Africa.

Duplicate this process in India, China, South America. There isn’t a shortage of water given, just a shortage of water received. All we have to do is put a bucket under a rainstorm. It’s that simple.

FOR MORE INFORMATION CONTACT JACK ROSE: jack (at) raincatcher (dot) org

RainCatcher Peru, coffee, and Slow Sand Filters

After handling the need for clean, uncontaminated drinking water, the next big issue is livelihood. The RainCatcher Peru project combines both.

There are 130,000 family coffee farms scattered throughout the Peruvian Andes. KC O’Keefe of Jungle-Tech is helping some of these independent growers to raise the quality of their coffee beans and increase the value of the finished product to be sold on the world market. You can read the whole story on jungle-tech.com. KC and I are designing a RainCatcher system to create a supply of clean water for both coffee production and drinking water. We plan to use his solar dryer structures to catch rain and channel the water into storage bags developed by International Development Enterprises. Go to ideorg.org to read about this ‘breakthrough’ in rainwater harvesting. Once at there, click “Tech Gallery”, then “Rainwater Harvesting” to read about and see the water storage bag in use in Bangladesh. With this product we can do several demonstration projects throught the provinces of Peru. Local growers will help build a RainCatcher/Solar Dryer coffee production system and then be able to take the neccessary materials back home to set up their own. These systems are low cost, low tech, non-mechanical, non-electric solutions for rural farming communities. Our aim is to have these operating on a thousand farms by the end of 2006.

The subtitle for Malcolm Gladwell’s book The Tipping Point reads: “How Little Things Can Make a Big Difference”. Our project falls into this category. Getting a thousand growers set up and producing better coffee will lead to information and materials spreading to the rest of the 130,000 farms. If growers are able to improve the quality of their finished beans, the return on their efforts will double, eventually affecting one million people who work on the small, independent coffee farms of Peru.

After catching and storing the rainwater, the next chore is cleaning it for absolute safe drinking. Another key person in this story is a man by the name of Humphrey Blackburn. He and his company, Blue Future Filters, have developed the “Slow Sand Filter”, a filter with no moving parts that requires no maintenance or electricity and provides clean water for decades. It removes all the diseases that spread in undeveloped regions through contaminated water sources. Humphrey just received contracts to ship a thousand filters to the tsunami areas and seven hundred to Iraq. The good news is rainwater can be caught and stored and run through these filters and, if rainwater supplies dry up between rains, any old river or stream water can be passed through the slow sand filter. Now we always have a back-up during long dry spells.