A Point Dume Story — Mark Armfield and Jack Rose
Mark Armfield is the owner of Armfield Design & Construction, Malibu, California.
MALIBU, California. As a boy on a bike, standing at the edge of Point Dume, gazing towards the blue horizon, Mark realized there was nowhere else to go — “This is it”. Right then he made a vow to love this land and to protect its beauty, and to one day give something back.
Fast forward a few decades and that day is now. After 25 years of working to bring environmental awareness to the construction industry, Mark takes pride in bringing to fruition only those projects that combine extreme beauty and optimum efficiency.
In the push to be environmentally responsible Mark has never forgotten about the very human need for beauty and serenity. The home as sanctuary: This is what the builder tries to create and how the family man tries to live.
Along with many environmentally advanced Malibu homes, Mark’s body of work includes:
- President – Malibu Association of Contractors
- Director of Malibu Chamber of Commerce
- Chairman – Government Affairs / City of Malibu
- Member – Malibu City Business Roundtable
- Member – City of Malibu Sustainable Building Committee
As a surfer and a builder, Mark gradually became aware of our impact on the quality of the ocean. He has committed himself to learning about what hurts the ocean and what can save the ocean from further harm.
RainCatcher
Beginning at the shore, Mark eventually started looking upstream. This lead him to the sky, to RainCatcher, to Jack Rose. Mark and Jack are studying the effects of the vast runoff from rainfall, through our cities, to the ocean. Together, right here in Malibu, they are designing prototypes for residential rainwater harvesting and storm-water management. This work is their contribution to future generations of Californians.
California RainCatcher houses will collect and store tens of thousands of gallons of fresh rainwater each year during the rainy season and then use this precious resource for landscaping during the long dry season. By the middle of the century, the fulfillment of this design will cut in half the amount of water Southern California must import every year. See photos of completed
projects in the Central Coast region of California by a landscape design company called Earthcraft Landscape Design.
This is a big, slow process that will yield great dividends a half century from now for everyone in California. But many places in the world need the water from RainCatchers right now, so: In conjunction with their local projects, Mark and Jack are bringing the same rain catching technologies to places like Africa and India so that millions of people worldwide will benefit today by not having to suffer and die from water borne diseases.
From the same Point Dume office where they imagine and construct beautiful and brilliant Malibu homes, Mark and Jack create RainCatchers for schoolhouses in Africa. Current projects include two UN Farm Schools for 700 AIDS orphans in Western Kenya.
Jack Rose, founder of RainCatcher.
Jack Rose, Raincatcher: I grew up along the coast of California with a mountain range, the Sierra Nevada, in my back yard — surfing, climbing, skiing — Living in a place where every year, like clockwork, moisture would float in from the Pacific, hit the Sierra, and drop an abundance of rain and snow. These same mountains would later provide the RainCatcher model for my current work.
If I had to give myself a job description it would be: inventor/explorer/friend.
Jack Rose Design Studio — I design interesting houses in all the hideaway places up and down California. Having grown up in a dry climate, rain falling has always been alluring for me. While living on the north shore of Kauai I began catching and drinking rain. It was the best thing I had ever tasted. A couple years later, while living on the rainy Mendocino coast, I continued catching an abundance of delicious rain. So, one day, while enjoying a glass of water-from-heaven I suddenly realized that over a billion people around the world couldn’t participate in this daily ritual that I take for granted. As a designer I gave myself the challenge to come up with a simple, cheap way for all who are chronically thirsty to receive clean, safe drinking water direct from the sky. RainCatcher was born. The purpose and goal: H2O 4 Every 1.
Reversal-of-fortune
The value of rain received, rather than rejected, is immeasurable.
Architecture, up until now, is based on the premise that “Water is the enemy” — we must shed it and get rid of it as fast as possible. Residential, commercial, industrial and municipal architects and planners all adhere to this belief.
At the same time, modern culture has been relentless in promoting this attitude. Turn to the weather on radio or TV and we are constantly told: “It’s going to be a bad day”. . . because there’s a chance of rain. And if it isn’t a bad day here we are shown all the places where it is going to be ‘miserable’, because of rain — Boston, Pittsburgh, Des Moines, you name it.
Generations have been taught to fear nature, to loathe the rain, to complain each time the garden gets watered. None of this rings true. As children we loved the rain. When we weren’t inside playing board games and making forts we were outside discovering new lakes where bean fields used to be — building Tom Sawyer rafts and having big adventures.
A primary purpose of RainCatcher is to sing praise and gratitude for weather — to instigate an attitude shift from “rain is bad, let’s get rid of it” to “rain is a blessing, let’s catch it and treasure it.” When enough of us do this, countless people around the world will experience a Reversal-of-Fortune. Water is as precious a resource as oil. Instead of tossing it aside, one day we will collect it from the roofs of every home and business structure and put it to good use.
As everyone in Africa knows, “WATER IS LIFE”. . .
The purpose and goal of RainCatcher is: H2O 4 Every 1
Jack Rose and Mark Armfield
