RainCatcher — Bottled Rain — H2o4every1

RainCatcher — The name on the bottle tells the story of what our work is: to bring clean drinking water to everyone. Knowledge has value. We aim to capitalize on something we know to be a ‘Fact of Nature’: More than enough rain falls to earth each year to satisfy the drinking water needs of everyone.

We hear a lot about the “Global Water Shortage”, but the Fact-of-Nature is this: There isn’t a shortage of water given, just a shortage of water received. This can be remedied simply by putting a bucket under a rain storm – millions of buckets, actually, all around the world.

If every school house across Africa, India, China, South America, etc were outfitted with RainCatchers (gutters, tanks & filters), children around the world would have their own source of pure drinking water.

Our goal is to bring RainCatcher systems to every corner of the globe. Here’s how we fund it:

Bottle rainwater everywhere and sell it to those who can afford it. This creates a revenue stream that will bring safe drinking water to those who can’t afford it. Every time someone enjoys a bottle of RainCatcher Bottled Rain they are also buying a drink for someone else. The simple act of sharing will solve the ‘World Water Shortage’.

The following proposal outlines how we do this.

RainCatcher

People in the United States drink over 8 billion gallons of bottled water each year, an amount equal to a few day’s rainfall on the side of one mountain in Hawaii.

PRESENT SYSTEM :

The current practice for servicing the $100 billion annual demand for bottled water is an environmental and economic dinosaur. Centralized bottling plants ship product over thousands of miles, across oceans and between continents. Costing more than the water itself, existing packaging and distribution technologies can, to a large extent be re-invented, replaced with something better.

PROPOSED INOVATION : RainCatcher

Catch rainwater directly from the sky with mini-rainwater collection plants along the West coast of the U.S. and throughout the islands of Hawaii, South Pacific and Indonesia. Instead of shipping drinking water from one part of the world to another, we collect, bottle and distribute drinking water within the same region it will be consumed.

BUSINESS CONCEPT :

The resource and the demand exist side by side, but have yet to be connected commercially in such an efficient, responsible and profitable way. The plan is to build the first prototype along California’s coastline, to be followed by plants all the way up to British Columbia. Next will be plants on the rainy side of each Hawaiian Island, then Tahiti and throughout the South Pacific and Indonesia. Each area will bottle and sell local rainwater using the same RainCatcher label.

MARKETING :

Global sales of bottled water = $100 billion a year.

Selling local ingenuity and products, while creating an international brand.

Promoting a new experience.

Introducing conscious consumerism.

What we are selling is water from heaven. Some ancient traditions consider rainwater to be an elixir. When people first see rainwater on the shelf next to all the others, curiosity alone will move them to try it. Novelty will launch initial sales. Then the unique taste and properties of RainCatcher, along with the environmental choice, will generate product loyalty and repeat business.

Cities are bottling and selling the same groundwater they have been pumping through pipes all these years. Coke and Pepsi realized they could generate a new revenue stream by bottling and selling the same water they’ve been adding caramel coloring to for decades. Yet all of the hundreds of brands of drinking water are essentially the same, coming from under the earth.

RainCatcher is the only one that comes directly from the sky. We are introducing an entirely new product and process, something unexpected and unprecedented.

The marketing possibilities are wide open, as you can imagine. The first company to provide rainwater on a commercial scale will have an immediate, unlimited audience.

The Product Will Sell Itself

TECHNOLOGY :

Combining existing and new, low tech, high efficiency rainwater collection technologies.

Fortunately we do not have to reinvent the wheel. Although the technology for catching and bottling rainwater already exists, no one has yet imagined and initiated this application.

Facilities will be located in areas where rainfall is plentiful and clean. Collection, bottling and distribution plants along the northwest coast will provide drinking water for the western states. The same will be duplicated for Hawaii and Tahiti. Indonesia has thousands of islands where rainwater can be bottled for China.

What the micro-brewery trend has done in the beer business, we are doing in the bottled water industry: Provide a locally generated product that is superior in terms of taste, quality and environmental impact. Instead of shipping all over the world between manufacturer and consumer, the idea is to meet local demand with local resources and ingenuity. Rainwater is a global resource that will be collected, bottled, distributed, marketed and consumed all in the same geographic region. The name RainCatcher will become synonymous with rainwater, the identical product appearing everywhere in the world without the costs and complications typically involved with international shipping, tariffs, etc.

Extensive research and applications of rainwater collection have been ongoing for decades. Our role is to introduce this information and technology commercially.

Overabundance

There is no number big enough to begin to quantify how much fresh rainwater is given to us each year. On just one mountain on the big island of Hawaii an average of 2 billion gallons of rainwater falls each day. That’s 700 billion gallons a year. This, and much more, happens all over the planet. It is an unlimited, untapped resource.

What is an overabundance called? A flood. Alongside the weekly stories about the global water shortage are images of too much water, of floods everywhere. The opportunity for RainCatcher is to become the pioneer and global leader in tapping this resource and making it available to everyone.

RainCatcher Africa — Humanitarian Fast Track

Set up rainwater collection and bottling plants all over Africa, providing both water and jobs. This can be done fast by using giant plastic tarps on hillsides to collect and channel millions of gallons of rainwater into storage tanks and bottles. Profits from the sale of bottled water go to setting up RainCatchers on every school in Africa.

Duplicate this process in India, China, South America. There isn’t a shortage of water given, just a shortage of water received. All we have to do is put a bucket under a rainstorm. It’s that simple.

FOR MORE INFORMATION CONTACT JACK ROSE: jack (at) raincatcher (dot) org

H2O 4 EVERY 1

Jack Rose in Kenya.

H2O 4 EVERY 1
The RainCatcher Story

by Jack Rose

The One Cent Solution — Water for everyone at no cost to anyone.

While traveling through Africa I don’t look around and say what’s wrong, I only see what’s missing. As far as solving the contaminated drinking water problem, all that’s missing is the hardware — rain gutters and water tanks.

The big breakthrough for me, of course, was listening to Einstein, who said, “A problem cannot be solved at the same level of thinking that created the problem in the first place.”

A paradigm shift is a complete reversal of attitude and perspective – a change of heart and mind.

The problem of a ‘world water shortage’ exists in the perspective of “There isn’t enough — water or money — to solve the problem”. From that point of view, as Einstein said, the problem will never be solved.

The following proposal offers another approach based on this obvious truth: One of the easiest things a human can do is catch rainwater from the sky.

The One Cent Solution: Water for everyone at no cost to anyone.

The way I see it, every building with a roof on it is a potential RainCatcher. All that’s missing are the gutters and water storage tanks. All that’s missing for a solution to happen is the decision to channel funds in this direction.

The cost of one military tank would buy forty thousand water tanks. That’s a lot of water for a lot of thirsty people. The billions that NASA is seeking for the search for water on Mars, if redirected back to earth, would secure water for everyone. Again, all that’s missing for a solution to happen is the decision to channel funds in this direction.

My primary job is to tell the story to inspire this decision to be made. I will not stop until it is done.

Ironically, the story is one of abundance, not lack, for everywhere I traveled I noticed that there wasn’t a shortage of water given, just a shortage of water received. That changes the focus entirely and lets everyone know that this is a solvable problem.

All that is missing for a solution to happen is the decision to channel funds into buying and delivering rain gutters and water tanks.

After demonstrating that there is no shortage of water resources, the next challenge is to do the same with financial resources.

Here’s how I do that: The One Cent Solution: Water for everyone at no cost to anyone.

Each person who can afford a drink of clean water shares a glass with someone who can’t: Allocating one penny per bottled water world-wide will generate billions of dollars. This will place gutters and tanks on every school house in Africa, India, China, everywhere.

“This year, Americans will drink more than 30 billion single-serving bottles of water. We will drink more than nine billion gallons of bottled water, nearly all of it from throwaway plastic bottles.” – Jon Mooallem, The Unintended Consequences of Hyperhydration, New York Times.

It’s possible that those who can afford a clean bottle of water can help others get a drink as well.

Here’s how we do this: The One Cent Solution: Water for everyone at no cost to anyone.

A dollar + for a 20 oz. bottle of water from the local gas station adds up to over $6.00 per gallon. My proposal is to allocate approximately one cent per bottle, or six cents per gallon, to buying clean water for those who can’t afford it. Nine billion gallons of bottled water x .o6 per gallon adds up to 500 million dollars annually to go directly to setting up rain catching systems all over the world.

Neither consumers nor corporations will ever notice the loss of one penny per bottle. If America leads the way and all other nations follow, there will be enough water tanks, rain gutters and filters for everyone who needs clean drinking water. This = H2O 4 EVERY 1 with the coming of the next rains.

Who could say no to that?

A simple and beautiful solution: Each person who can afford a drink of clean water shares a glass with someone who can’t.

Water for everyone at no cost to anyone.