Starbucks is a good model for what we are attempting to do with RainCatcher - 11 stores 20 years ago - today over 16,000. Starbucks generates billions of dollars in sales by selling an ordinary product, coffee, in an extraordinary way.

We are proposing to do the same with drinking water. From Maui to Nairobi to Santa Monica people will be able to enjoy a local product. And every time they do this, someone less fortunate gets a drink as well. After people become familiar with the taste and quality and environmental positives of harvesting and using rainwater they will then be able to turn their houses into RainCatchers and, with the coming of the next rains, go from being a water consumer to a water producer. RainCatcher households will have cases of their own glass bottles to fill from a tap in their kitchen - and keep a full case in the car at all times - and the empties go through the dishwasher and get refilled.

Simply by turning the umbrella upside down we have already begun the water revolution here
in California - with plans to bring bottled rainwater to every corner of the earth. Our first RainCatcher Bottling Plants are being designed right now for sites in the Santa Monica Mountains and Kenya. Already, we have people in other states around the country waiting to become a franchise partner. People all around the world are waiting to work with us on this project.

Throughout Africa and India and China it’s a matter of life-and-death.

That’s why we are expanding our efforts now.When it comes to rainwater the cup is neither half empty or half full, it’s overflowing. With a great sense of joy we are catching and sharing this amazing abundant natural resource.

Jack Rose & Mark Armfield - 2008 – the year of gratitude